Founding Growth Marketer
Help build the AI operating system for food & beverage.
- Remote in Canada
- Full-time
- Reports to CEO
At Tracktile, we believe food and beverage manufacturing should not be limited by disconnected software, manual paperwork, and fragmented processes.
Food and beverage producers still manage inventory in spreadsheets, production in another system, and traceability and compliance records across paperwork and shared drives. We are changing that.
Tracktile is building a unified platform for food and beverage manufacturing. Our software combines real-time inventory, production tracking, full traceability, compliance records, and AI-powered production planning into a single system designed around how food and beverage producers actually operate. We help teams replace spreadsheets and legacy software with connected workflows and real-time visibility, from ingredients arriving to finished products leaving the facility.
We serve meat processors, seafood companies, dairy producers, beverage manufacturers, value-added food producers, and agricultural operations across North America.
Now we are hiring our first marketing hire.
The opportunity
We are looking for a Founding Growth Marketer to help us build the foundation underpinning our branding, thought leadership, and overall market awareness efforts from the ground up.
This is not a role for someone who wants to manage agencies or just publish social posts.
You will help define how the food and beverage industry understands AI-powered manufacturing software. You will shape the company's voice, tell customer stories, build marketing systems, generate pipeline, and work directly with the CEO and sales leaders to help drive revenue growth.
While storytelling and brand development will be your primary focus, you will also own demand generation across events, content, partnerships, paid media, outbound campaigns, and emerging channels. You will work hand in hand with the CEO and sales leaders to develop and execute pipeline generation initiatives, ensuring marketing directly contributes to qualified opportunities and customer acquisition.
You will have substantial autonomy, significant responsibility, and a direct influence on company growth.
What you'll do
Build the Tracktile brand
- Develop and refine messaging across the company website, sales collateral, investor materials, events, and marketing campaigns
- Translate complex food and beverage manufacturing workflows into clear, compelling narratives
- Create case studies, customer stories, thought leadership content, and industry reports
- Help establish Tracktile as a category leader in AI-powered food and beverage manufacturing software
Drive demand generation
- Work hand in hand with the CEO and sales leaders to build and execute marketing strategies that generate qualified pipeline
- Help compound existing paid acquisition campaigns across Meta, LinkedIn, Google, and industry-specific channels
- Create account-based marketing (ABM) campaigns for high-value target accounts
- Launch and optimize conversion funnels from awareness through booked demos
Own event-led growth
- Plan and support conference, industry association, and trade-show initiatives
- Develop event campaigns before, during, and after conferences
- Coordinate customer dinners, roundtables, webinars, and executive events
- Maximize pipeline generation from every event investment
Build marketing systems with AI
- Use tools such as ChatGPT, Claude, Gemini, Cursor, Clay, n8n, and other AI-native platforms to automate repetitive work
- Build workflows for research, content generation, outbound campaigns, lead enrichment, and reporting
- Continuously improve marketing efficiency through automation
Partner with sales
- Work directly with the CEO and sales leaders to identify target accounts, prioritize growth opportunities, and execute pipeline generation initiatives
- Support outbound campaigns with content, messaging, account research, and targeting
- Create sales enablement materials that increase conversion rates
- Establish marketing attribution and reporting systems
Measure and improve
- Define key growth metrics and reporting dashboards
- Analyze campaign performance and customer acquisition efficiency
- Run rapid experimentation across channels, messaging, creatives, and audiences
- Identify opportunities to improve conversion at every stage of the funnel
What we're looking for
Required
- 3+ years of experience in growth marketing, demand generation, content marketing, product marketing, or a related role
- Proven ability to generate qualified leads and support revenue growth
- Exceptional written communication skills
- Strong storyteller capable of simplifying technical products and complex workflows
- Experience managing paid acquisition campaigns
- Analytical mindset with strong knowledge of metrics, experimentation, and attribution
- Comfortable working independently in an early-stage startup environment
- Experience using modern AI tools to improve productivity and execution
- Willingness to learn deeply about food and beverage manufacturing, industrial operations, and traceability
Strongly preferred
- Experience marketing enterprise SaaS products
- Experience selling into food and beverage, manufacturing, supply chain, industrial, or regulated industries
- Familiarity with account-based marketing and founder-led sales environments
- Experience planning and executing conference and event marketing programs
- Knowledge of CRM and marketing systems such as HubSpot, Salesforce, Clay, Apollo, Webflow, Looker, or similar tools
What success looks like
Within your first 6 months:
- Tracktile has a clear and differentiated market position
- Inbound awareness and website traffic have materially increased
- Marketing consistently contributes qualified pipeline to sales
- Event programs generate measurable opportunities
- A repeatable content engine and distribution system are running
- Marketing operations and reporting are automated and data-driven
- Tracktile becomes one of the most recognized software brands in the food and beverage manufacturing ecosystem
Why join Tracktile?
Build a category
Help define how food and beverage producers understand and adopt AI-powered manufacturing software. Build a brand around a platform that connects inventory, production, traceability, compliance records, and planning in one system.
Be a founding team member
You will be the first marketing hire. Your work will directly shape the company's growth strategy, brand, and market position.
Work on meaningful problems
The software you help bring to market supports food and beverage producers in managing production, maintaining traceability, and improving visibility across their operations.
Learn faster
You'll work directly with the CEO and sales leaders. There is no bureaucracy, no layers of management, and no waiting for permission.
Own outcomes
This role comes with real responsibility, real autonomy, and meaningful equity participation.
Compensation and details
- Equity participation
- Remote in Canada, with quarterly in-person weeks at The Foundry in Charlottetown and travel for trade shows. Atlantic Canada preferred, not required
- Full-time. Reports to the CEO
If you're excited about building a category, creating demand from the foundations we've built, and helping define the future of AI-powered food and beverage manufacturing, we'd like to hear from you.